Teaser Trailer

When looking through a lot of the footage we have from the past 7-8months I found footage from when we wanted to create a short teaser trailer for Dirty Diamonds. The teaser trailer would be Dirty Derrick talking directly to the camera before killing the person who the viewer is seeing a Point Of View (POV) shot from. This teaser trailer would not be a scene from the film but a trailer to create interest and hype for the feature length film by showing the main character and the type of person he is. A teaser trailer is usually released a long time before the film and main trailer(s) and purpose is to create an audience, inform people, create hype and start an advertising campaign- this is very important in making your film successful at the box office.
I decided to edit the footage we already had to create a short teaser trailer for the film as we didn't want the footage to go to waste and it would not take long to edit.

Using Microsoft word I  created an information card that would be displayed at the end of the trailer showing the name of the film, when it is due for release and the website/facebook adress which would allow the audience to learn more about the upcoming film. I also placed an age restriction card and our company logo at the start and end of the teaser trailer. In order to create a better impact on the audience I added sound effects at the end of the trailer using to soundboard built into iMovie.

Many films and TV series use these kinds of teaser trailers in their advertising campaigns, one example I found was for the TV series 'Breaking Bad' created by Sony. They created a a teaser trailer online that the viewer could interact with allowing them to make decisions for the person held captive by the lead character 'Walter White', in this trailer Walter White talks directly to us the viewer. This trailer was created to attract an audience before the start of season 2. This is a YouTube link to the trailer- http://www.youtube.com/watch?v=tpHhjToM6qI

I have uploaded the Dirty Diamonds teaser trailer I created to YouTube: